ADAY x A Better Wardrobe
In the beginning of September ADAY open their first pop up in London to celebrate the launch of ADAY in the UK. This is an ongoing project, and the store will be open in Covent Garden until the beginning of October.
The idea was to design a store that really showed the main values of ADAY, I therefore designed a series of posters and cards explaining the brand’s choices of factories, fabrics, partners, and their global perspective, along with images and typography that felt as fun and minimalistic as ADAY is.
I was asked to design all vinyls for the windows, sandwich board and information board. I also created vinyls for the mirrors that said essentialist and like a boss, to invite customers to take photos in the store and tag ADAY. I also developed a system to be used on social media.
The London pop up happened to be at the same time as the launch of new colors of the Something Borrowed Shirt, the ADAY bestseller. To celebrate this, I designed five cards explaining the evolution of the shirt and the details of the fabric. These were then hung around a shirt as a centre display in the store in Covent Garden. I also made a carousel version of this for their instagram feed.