A BETTER WARDROBE POP-UP

ADAY opened a pop-up in Covent Garden, London, for a few months and asked me to craft the design of the store. Since this was their first pop-up there it was of vital importance that the core values of the brand were very strong.

London, United Kingdom

I developed a visual language for the pop-up and created all the printed material needed for the store as well as digital assets for emails and social. Because people in London might not have heard of the brand before I also designed a poster series explaining the brand’s conscious choices of factories, fabrics and partners as well as their global perspective.