ADAY MULTIPLICITY COLLECTION

ADAY as a fashion brand has established themselves as being minimalists to the very core. When the new collection, called Multiplicity due to the multiple aspects of the fabrics the clothes were made of, was about to launch I was asked to lead the creative direction for an editorial shoot with a warmer and friendlier spin on the idea of minimalism. 

Redefining minimalism

 
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CLIENT

ADAY

TEAM

Photographer: Tory Rust
ADAY brand manager: Alexis Cuddyre

ROLE

Concept & creative direction