ALPHA INDUSTRIES

From making clothes for the US military in the 1950s to their famous bomber jacket becoming a staple for a large number of sub-cultures, Alpha Industries has long been a vital part of the fashion industry. When launching their new collection, we wanted to reinvent their visual language for digital channels to really make this feel like it was a collection that stood out from their previous ones. The result was a set of videos, emails, and landing pages promoting the launch.

 
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The PT collection meant a new era for Alpha Industries in the sense that this was their first collection of workout clothes and therefore it was important that the graphic design felt as new.

 
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AGENCY

The Charles NYC

CONTRIBUTORS

Samantha Edwards
Kim Winderman
Ben Gourdol

ROLE

Designer & motion designer