Roc Nation is an entertainment company founded by Jay Z that represents artist such as Rihanna, Shakira and Jaden Smith as well as athletes like Kyrie Irving. The Charles NYC was asked to create a digital experience both for clients and prospective clients to be assured of all the services Roc Nation provides them and for fans to follow their favorite artist or athlete on their journey.
For the viewer to easily be able to find and search among the talent and discover new favorites we started by rethinking the search function and developed a page dedicated solely to discovery integrated with Tidal. Here the viewer could find content such as songs, music videos, short clips, podcasts and full albums from their favorite artist, genre or sport.
Because Roc Nation represents a large amount of the most recognized artists and athletes in the world, being the ones to deliver news to the public about anything from tours to partnerships was of vital importance. Therefore we completely rethought the news page, with an easy-to-use sort menu and a big carousel where the client could highlight the biggest and most important news for the fans to see.
The Charles NYC